Your give away has to be easily transportable.  Sure some people may love a bottle of wine or whiskey but they will have a hard time getting it past security in their carry on.

It’s best if your item is something that your prospective customer will use on a regular basis.  In the past this was accomplished by everybody giving away pens with your company logo and contact information printed on the side.  Two areas of consideration here, everyone is doing it and it’s boring.  What does your brand have to do with a ball point pen?

It’s best if your give away is intriguing (see previous statement).  Step up to the plate and decide on an item that has some flare and that no other company will duplicate.

The answer to all of the aforementioned is a custom USB.  USB’s are small and people can stash them into a brief case or purse and the TSA won’t bat an eye.  Your prospective customer will take the USB back to the office or home and use it frequently.  Finally USB’s are easily customizable and affordable.  With the help of a company like Magtek your company can design a custom USB that no other business in the world will ever copy.

The perfect solution!  Contact us at info@magtek.net to get started.

The post USB’s are the Perfect Conference Give Away! appeared first on Magtek Dev.

1KB = 1024 bytes (2^10)

1MB = 1048576 bytes (2^20)

1GB = 1073741824 bytes (2^30)

This is a lot of math and can be a little hard to follow.  I looked around to see if I could find others that explained it better and found the following from dpreview.com/forums/post/39333932.We (people) mostly count with ten digits, 0,1,2,3,4,5,6,7,8,9 and so this system of counting numbers is called base 10. When we run out of digits (more than 9) we add a new column, 10,11,12,13,…,97,98,99 and then when we run out of digits again, we add another column, 101,102,…999 and so on ad-infinitum. Counting in 10s is probably explained by having 10 fingers (also called digits).Computers use electronic switches to count. Think about a light switch. Off = no power = no light, On = power = light. This gives it a way of representing two digits, 0 and 1. And this is enough to count:

0 – zero 
1 – one

When it runs out of digits, we add another switch, just like adding another column.

10 – two 
11 – three

And another

100 – four 
101 – five 
110 – six 
111 – seven

And so on

1000 – eight 
10000 – sixteen 
100000 – thirty two.

This is counting in base 2 and each time a column (switch) the numbers we can count doubles. This gives each successive column a base value of 2,4,8,16,32,64,128,256,512,1024 and so on. As the numbers get bigger we start to abbreviate them with k (kilo), m (mega), g (giga), t (tera).The closest base number to a thousand (kilo) is 1024, hence it was abbreviated to k, so 1024 bytes = 1kb. If it was just a case of counting the number of bytes, then you could argue that k = 1000 of them, and that would make more sense, but the definition of k as the 1024 boundary is deeply embedded into the way computers have been designed and how they operate (it’s a lot more complicated than just counting numbers).

Knowing that others can understand in different ways we get this from Ask Dr. Math at mathforum.org:

You are correct that the term kilobyte refers to 1024 bytes, where as kilometer refers to 1000 meters. You are also correct in your statement that this is due to the fact that computers use binary(“counts in twos”) instead of decimal (base 10).  When computer scientists wanted prefixes to describe large numbers of bytes, they decided to “borrow” the prefixes used in the metric system. But metric prefixes were based on the decimal system, not the binary system. One thousand is 1111101000 in binary, which is not a convenient group size to use. (This would be the equivalent of using 1 km = 976 m in the decimal system – not very helpful.)

However, since 1024 = 2^10 is very close to 1000 = 10^3, those scientists decided to call 1024 bytes a “kilobyte” and to describe it as being “about 1000 bytes.” Further confusion was caused when even larger prefixes were introduced, because they weren’t used consistently. The term “megabyte,” for example, sometimes means 1,048,576 (= 1024*1024) bytes, sometimes means 1,024,000 (= 1000*1024)bytes, and sometimes means 1,000,000 (= 1000*1000) bytes; depending on who’s using the term!  To clarify the confusion and multiple definitions, in 1998 the International Electrotechnical Commission (IEC) proposed a different set of prefixes for the binary multiples. Instead of “kilobytes” we’d use “kibibytes,” instead of “megabytes” we’d use “mebibytes,” and so unfortunately, because of the widespread use of kilobytes, megabytes, etc. in the industry and in popular culture, the IEC’s proposals have not caught on and are not in common use.

Now the final point in the discussion to make this a bit more confusing is that a small amount of capacity is taken up by features required by the operating systems like FAT tables, and the flash drive controller for example spare blocks for wear leveling.  Wear Leveling?  That’s another topic for another time.

The post So Why Isn’t a USB Exactly the Memory Size I Ordered? appeared first on Magtek Dev.

Increase your chances of being recruited with a custom Video Brochure or Card.

What if you could pair up your video with custom packaging that is branded toward your personal brand? What if you could include in the video a personalized message to each coach your sending your video? Finally what would it be worth to you to have a solution that is affordable and is guaranteed to be seen by the coach you’re trying to communicate with at least once?

All of these things are invaluable in your quest to get noticed.  At Magtek, we understand the pursuit like Fred Bastie and Coach Hyndman. Let’s customize the opportunity to present video in your quest.

The post 21st Century College Recruiting appeared first on Magtek Dev.

We know that we can bulk USBs used for promotions might be enough for your giveaway, but with brand awareness at an all time high, we can incorporate branding into all aspects of their marketing campaigns. From the interface to the physical USB, we can help accomplish this at Magtek.

No matter what your desire or design a custom USB can be made to satisfy your needs.  Magtek specializes in developing one off unique USBs.

Contact us to get your project started.

The post Custom USB appeared first on Magtek Dev.